Girl Bosses: Holly and Kayla from Tru Salon

Happy Friday everyone! Today's post is the start of several in a personal project that I started to feature some of the awesome girl bosses I have in my life! These women do it all: they are entrepreneurs, artists, mothers, inspirational leaders... while encouraging other women around them to be the best they can be. It is said that if you want to know who someone is, look at who they surround themselves with, and I absolutely believe that I am a better business owner, friend, and overall human because of the women you'll see featured here.

Today I'm kicking off the series with two of my favorite people - Holly and Kayla from the amazing Tru Salon in Coralville, Iowa. These women are truly some of the most creative, inspiring, and encouraging people I've had the pleasure of knowing. Holly is an incredible hairstylist, but also a great boss babe building her empire while encouraging her team to reach their highest potential. Kayla is one of those women that has talent oozing out of her, she's an artist, hairstylist, makeup artist...this girl can do it all. On top of all of their top notch business skills, these ladies are also incredible mothers, and amazing friends. If you haven't had the pleasure of visiting Tru Salon, you must check it out.

So, here are the girl bosses of Tru Salon..I asked everyone the same questions in these posts, so hopefully you will get a feel for how they made their business dreams a reality! I hope that you are as inspired by all of these ladies as I am!

Also, thank you to Elizabeth from Girl Wonderful who sent me some shirts after I bought two for myself and was inspired to do this project. Please, check her out - I love what she stands for and her tees would make a great gift for yourself or any awesome girl you know!


Tell me about starting your business, what was your inspiration?

Holly: My inspiration began with wanting to provide an exceptional experience for my guests while making them shine from the inside out! As we’ve grown my inspiration also comes from growing leaders and providing careers for motivated, driven individuals. I love helping dreams come true!

Kayla: While I only recently became an owner, I have worked in the salon industry for many years and love the opportunity to connect with guests as well as coworkers! As an owner I am looking forward to helping young girls establish careers for themselves as well as strengthen themselves as individuals.

What advice would you give to future female entrepreneurs?

Holly: Surround yourself with people who are smarter than you. As my mentor told me, if you are the smartest person at the table, you are sitting at the wrong table!

Kayla: Think positively and understand that mistakes are strictly learning opportunities!  Your team deserves a positive attitude and outlook on the future!

What decisions have you made that you feel have gotten you to where you are with your business right now? 

Holly: I’m never to proud to ask for help and/or advice!

Kayla:  I decided to never get complacent.  It’s easier to let someone else take all the risk, but no reward comes from that!

What are some challenges you've faced along the way?

Holly: Learning that we are not the right salon home for everyone and that’s ok! That was an important lesson. You must learn what type of person will succeed in your business and only hire them. It is not only the best thing you can do for yourself, but for them too!

Kayla: Becoming a leader comes with many responsibilities and one of them is learning to lead by example, pull the rope, don’t push.  Team members are much more encouraged to change their attitude or habits when you are working right alongside them setting the standard.


Something I think men and woman both struggle with is balance! What are your tips for balancing career and family/personal life? 

Holly: There has to be a balance. If you ignore one area they both hurt. If you put effort and love into both then they both flourish. It’s interesting, but I’ve found the more time I devote to connecting with my fiancĂ©, the more I’m able to give in my career.

Kayla: Make it happen! It’s so important, if you don’t spend time on yourself or your personal life, it will suffer..requiring more attention in the end. Dave Ramsy says, if you don’t have time to exercise now, how will you have time for triple bypass surgery?

Describe your journey so far in three words: 

Holly: life-changing, empowering, rewarding

Kayla:  strengthening, educational, motivating

What as been the most rewarding part of owning/running your own business? 

Holly: My first thought is all of the relationships I’ve developed. There is so much love! Secondly, the strength and confidence it has given me is priceless. We are all capable of more than we can imagine and that is so empowering!

Where do you see your business in 5 years? 

Holly: I see multiple Tru locations filled with passionate and empowering individuals going after their dreams while lifting up everyone around them!

Kayla: Multiple locations and a gang of fierce hairstylists chasing their dreams!

Do you know an awesome Girl Boss you want to see featured? Email me!

Madeline [Naperville Lifestyle Newborn Photography]

This little sweetie was amazing at her newborn session. She was super alert, and has the model life down - I love all of the photos we got of her staring right into the camera! I think my favorite is the one of her and big sister Adelaide, those blue eyes!! Adorable. If you are curious, the photo with dad where she's holding the buckeye - that is something Geoff's grandfather always carried and this one he was given by a family member and has carried it every day since his wedding! Such a cool thing to incorporate into each of his children's newborn sessions. :) Do you have any items with special meaning that you want or have incorporated into sessions with your kiddos?













Jen Madigan Photography is a Chicago and Iowa City, IA based photographer available for travel worldwide. She specializes in maternity and lifestyle newborn photography.

 I would love to tell your family's story through photos! View my portfolio or contact me for details and to book:

The K Family [Naperville Maternity Photographer]

I am behind...on blogging adorable sessions for you guys! This one we had planned for "spring", which as you know did not occur until approximately May 5th in Iowa. I think this was the third weather related reschedule (the first was a massive late April snowstorm) so these three braved the chilly temps so we could document Kaytee's pregnancy before baby #2 decided to make her arrival! Here are a few of my favorites from their session!













Jen Madigan Photography is a Chicago and Iowa City, IA based photographer available for travel worldwide. She specializes in maternity and lifestyle newborn photography.

 I would love to tell your family's story through photos! View my portfolio or contact me for details and to book: